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1/27/2016

BIL sets the tone with den Atelier

Banque Internationale à Luxembourg SA (BIL) has become a main partner of den Atelier, Luxembourg's legendary contemporary music venue.

As a responsible and committed company, over the years BIL has developed a genuine policy in support of art and culture, in particular through its Galerie L’Indépendance, which has become a point of reference in Luxembourg. In addition, with regard to music, it maintains privileged partnerships with various artists and cultural institutions.

Today BIL is taking things a step further by teaming up with den Atelier to be its exclusive sponsor in the banking and financial sector. Den Atelier is an active promoter of contemporary music, with a diversified programme including metal, rock, hip-hop, RnB, electro, jazz, Latin, etc. Den Atelier promotes musical discovery through its holding of concerts by artists of international standing. Numerous groups that are now top acts on the rock scene began their careers in its venue in rue Hollerich, including Muse, Placebo, Faithless and dEUS. Den Atelier is also a promoter, often organising events in other venues such as the Philharmonie as well as the Rockhal, which holds over 6,000 people. Den Atelier usually organises around 100 concerts each year.

Alongside education and innovation, promoting culture and the local creative scene is one of the key components of BIL’s Corporate Social Responsibility (CSR) policy. Employees and clients alike, much like the inhabitants of the Greater Region, are all lovers of culture, and den Atelier has become a vital hub for contemporary music in Luxembourg.

We are delighted to be launching this new collaboration with a dynamic team and a venue that has become an institution in the Luxembourg music scene over the past 20 years. This brings us closer to a younger audience, always on the lookout for the latest sounds,” commented Sarah Khabirpour, Head of Strategy, Regulatory Affairs and MarCom at BIL.